Boost your brand's success with the Brand Assessment Questionnaire.

Instructions: Please rate your level of confidence with the following statements regarding your brand. Be honest - there's no right or wrong; just truth.

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(this questionnaire will take about 10 minutes of your time)

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Conscious Contrast

1. Our brand consciously uses contrast to differentiate itself from competitors.UnsureConfident

2. We have clearly defined how the brand contrasts with others in the same market space. UnsureConfident

3. The contrasting elements of our brand are easily recognised and understood by our customers.UnsureConfident

Compression of Sensation

4. We evoke sensation and trigger emotion as the basis of our communication with our customers.UnsureConfident

5. We actively look for opportunities to create sensation.UnsureConfident

6. Our customers refer to sensations when describing our brand.UnsureConfident

Identity Tools

7. We offer products and services that our customers use to shape their identity.UnsureConfident

8. Our customers feel a sense of belonging and affiliation with each other.UnsureConfident

9. We are more than just a seller of products and services; we are a tribe that our customers willingly sacrifice resources to be part of.UnsureConfident

Evoke Sensation

10. We have conciously defined sensations (visual, auditory, tactile) we want our customers to associate with the brand.UnsureConfident

11. We actively incorporate these sensations into the brand touch points.UnsureConfident

12. Our customers can instantly identify and recall the brand through association with the sensations.UnsureConfident

Encourage Consciousness

13. Our leadership team regularly reflect on our brand's image and story.UnsureConfident

14. Our brand's identity is consciously and thoughtfully implemented.UnsureConfident

15. Our customers are aware of each other's individual identities.UnsureConfident

Identify Common Individuals

16. We have consciously defined individuals (real or fictional) who exemplify our brand.UnsureConfident

17. Our customers can easily relate to these individuals.UnsureConfident

18. These individuals play an active role in our brand's community and narrative.UnsureConfident

Create Common Events

19. We regularly host, participate, and create events that are relevant to our brand and customers.UnsureConfident

20. Our customers look forward to and actively participate in these events.UnsureConfident

21. These events contribute to the sense of community among our customers.UnsureConfident

Associate with Common Locations

22. Our brand is associated with specific locations (physical or digital) that have barriers to entry.UnsureConfident

23. These locations define part of the community our customers belong to.UnsureConfident

24. Our customers feel at home in these locations.UnsureConfident

Provide Common Sacrifices

25. Our products or services are not just purchases; they are sacrifices our customers make to affirm their identity.UnsureConfident

26. Our customers perceive our offerings as unique and special.UnsureConfident

27. Owning or using our products/services is seen as a symbol of belonging to our tribe.UnsureConfident

Establish a Common Enemy

28. Our brand has clearly defined what we are not or what we stand against.UnsureConfident

29. This 'antithesis' is easily recognised and accepted by our customers.UnsureConfident

30. There are specific actions our customers can take to rally against this 'antithesis'.UnsureConfident

Boost your brand's success with the Brand Assessment Questionnaire.

Instructions: Please rate your level of confidence with the following statements regarding your brand. Be honest - there's no right or wrong; just truth.

Your score: 0/