Andrei Croitor

Discover the framework to make your brand unique.

Hi, I'm Andrei Croitor, identity-based branding and creative director at

I've always been fascinated by the way identity shapes our world. Over the years, I've developed three fundamental ideas that have become the core of my branding philosophy:

  1. Conscious Contrast: Consciousness is nothing but the recognition of contrast.

  2. Compression of Sensation: Brand is a compressed representation of the carnal sensations which trigger emotions to inspire thought woven into stories that make up a collective of individual identities.

  3. Identity Tools: The sole purpose of any organisation is to provide the individual tools to build their own identity.

These principles are the bedrock of the work I do and by leveraging them, I can help you to navigate the complexities of the market, build a strong brand identity, and secure lasting success.

If you're ready to embark on a journey towards a powerful, influential, and successful brand, let's get started.

Improve your Brand Positioning with Identity Tools
My philosophy is rooted in the concept that identity tools are the cornerstone of successful branding. By providing individuals with the tools to build their identity, you empower them to become true brand advocates.

I've developed an Identity Framework to help you build clear customer avatars and give your brand a competitive edge. This framework will guide you through the process of identifying the key individuals, events, locations, and sacrifices that shape your customers' identities.

By understanding and leveraging these elements, you can create a powerful connection with your audience and drive your brand's success.

Give your potential customers what they want, identity. Sacrifice your phone number for a call back explaining the Identity Framework, designed to help you build clear customer avatars and craft a compelling brand story… I promise not to share it with anyone.

Thanks for submitting!


Cobbling together subjective perspectives to get a glimpse of the objective truth.
Access the full blog
Developed by